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The Site ReportSample data · Last 90 days
Date range
Cover
Demo issueSeptember 2026

The
Site
Report

A demo: one period of web traffic, read like a magazine instead of a dashboard.

Sample data · Last 90 days
Colophon

How this issue was made

This is a demo. Every figure is generated sample data standing in for a real site’s first-party event tracking. Sessions end after 30 minutes of inactivity. Sources follow the medium of the first pageview in a session.

Every chart is drawn live from the selected range, so the same issue can be reread for any period.

Set in Newsreader and IBM Plex.
Published September 2026.

Contents

In this issue

Tap a line to jump there. Change the date range above and every chart in the issue is redrawn.

Highlights

The period in five numbers

Sessions
215k
+14.2%
Users
168k
+11.3%
Pageviews
575k
+27.3%
Avg. time on site
2m 3s
+0.9%
Bounce rate
46%
+3.1%

Deltas against the preceding period of equal length.

“Organic search carried 42% of the period, and the site grew anyway.”

Across last 90 days, the demo site recorded 214,873 sessions, +14.2% against the period before. Organic search remained the largest source at 42%, with direct at 18%. The most-read page was “Getting started”, at 119,593 views.

01 · Traffic overviewSessions
214,873
+14.2% vs previous period
Wk of Jun 26Wk of Sep 1821k17k

A slow middle, a busy finish

Sessions rose 14.2% on the prior period. Traffic sagged through the middle of the range and came back towards the end, and the recovery lines up with the 1.0 release.

The busiest point was Wk of Sep 18, with 20,997 sessions. The quietest was Wk of Aug 7. Between them the site averaged 2,387 sessions a day.

Peak
21k
Wk of Sep 18
Trough
14k
Wk of Aug 7
Daily average
2,387
sessions
02 · AcquisitionShare of sessions

Where the visits came from

Organic search42.3%
Direct18.2%
GitHub16.0%
Referral10.8%
Newsletter7.5%
Social5.2%

Hover or tap a bar for the count.

Organic search does the heavy lifting

42% of sessions started with someone searching for an answer and landing on the docs. For a library that’s the traffic you want, because those people already have a problem the docs can solve. Direct follows at 18%, which is mostly bookmarks and typed URLs from people who’ve been before.

GitHub sits at 16%, nearly all of it from the README. The newsletter and social are small. The three biggest moves in share against the prior period are listed below.

Organic search+3.3 pts share
Referral+1.8 pts share
Direct−1.8 pts share
03 · Top pagesPageviews

The pages people actually read

  1. 01Getting started/start/119,593+15.0%
  2. 02Migrating from 2.x/start/migrate/83,730+0.0%
  3. 03API reference/api/73,588+6.3%
  4. 04Examples/examples/47,097−13.7%
  5. 05Frequently asked questions/faq/42,952+12.3%
  6. 06Changelog/changelog/27,663−10.2%

Getting started first, migrating second

“Getting started” took 119,593 views, 28% of the top six. People arrive with a practical question and that page answers it, which is why it outranks the home page.

“Migrating from 2.x” is second at 83,730 views. It’s the one to watch, because it’s the page people read when they’re actually switching over.

Share of top-6 pageviews67% of all views
Demo issue · Last 90 days

Next issue: whatever the numbers say.

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